The only thing more difficult than a person from middle class starting their own business is sustenance. This is where an advice that one has to improve service to customers comes in handy. It can tremendously boost your business and when neglected customers can completely break it.
There are a few ways to ensure the return of your regular customers and to bring in new ones. Always maintain a personal relationship with your regulars. Remember their names and enquire about their family whenever you meet them. Greet them with a smile. Offer regular freebies that make them feel special. Never turn anybody away without an offer to help.
If you have employed people in your shop, train them on good customer service. Pay well and it will definitely improve service attitude of your employees. Don't be stingy on your marketing and advertising budget. Choose the right option and it will serve you well!
Wednesday, April 25, 2012
Saturday, April 21, 2012
Building a Proper Customer Base
In order to build a customer base, you need to go out there and get the names of people who are interested in your business.
Building a customer base takes time and effort that if done correctly will be worth every minute you spend building it. Start with friends and family and then go door to door finding people who are interested in your business.
Searching the internet is a great way to build your customer base, but make sure they are people who are interested in your market niche, no use having names in a customer base of people who aren't going to make your business grow.
Once you've built the customer base, follow up on a regular basis to keep your customers inform of what the latest news of your merchandise is. Customers will then start referring others to you, and thus build your business and achieve the desired success!
A satisfaction survey is a great way to understand the needs of your customers and thereby improving your business. There are a few steps that can be taken to ensure that your survey is effective and covers all aspects of your sale.
The satisfaction survey must contain a scoring scale on some basis either stars or on a number scale. There can be many questions starting on the location of the store, things available and their quality, employees of the store, general ambience and pricing.
It is best to give the satisfaction survey to your customers after asking if they are free and willing. It is also a good idea to give them different options to complete the survey like email, post mail and in person. So, we can say that these options will reduce the discomfort caused by such surveys on the customer and ensure this as a happy activity for them.
Building a customer base takes time and effort that if done correctly will be worth every minute you spend building it. Start with friends and family and then go door to door finding people who are interested in your business.
Searching the internet is a great way to build your customer base, but make sure they are people who are interested in your market niche, no use having names in a customer base of people who aren't going to make your business grow.
Once you've built the customer base, follow up on a regular basis to keep your customers inform of what the latest news of your merchandise is. Customers will then start referring others to you, and thus build your business and achieve the desired success!
A satisfaction survey is a great way to understand the needs of your customers and thereby improving your business. There are a few steps that can be taken to ensure that your survey is effective and covers all aspects of your sale.
The satisfaction survey must contain a scoring scale on some basis either stars or on a number scale. There can be many questions starting on the location of the store, things available and their quality, employees of the store, general ambience and pricing.
It is best to give the satisfaction survey to your customers after asking if they are free and willing. It is also a good idea to give them different options to complete the survey like email, post mail and in person. So, we can say that these options will reduce the discomfort caused by such surveys on the customer and ensure this as a happy activity for them.
Tuesday, April 10, 2012
The Challenge in Applying for the Big 4
Getting in one of the big 4 accounting firms is a major challenge. Almost all accounting, business and finance graduates compete in the positions offered in these accounting firms. An applicant must put his best foot forward to possibly get the job. Since there is a wide range of competition, the applicants must not only have high grades during college and pass the board exam but also he must have an edge among all other applicants.
It would be practical for the applicants to be resourceful enough for them to know the hiring and recruitment process.
In that way, the applicant will not be surprised on the processes and steps he will go through during application. The big four companies usually use verbal, analytical, logical and accounting tests in their recruitment process. It would also be helpful if an applicant can review on frequently asked questions in an interview. Practice will definitely make it perfect. Lastly, applicants must be confident and knowledgeable of the position he is applying for. Otherwise, he will be caught off guard during the interview and the rest of the application process.
It would be practical for the applicants to be resourceful enough for them to know the hiring and recruitment process.
In that way, the applicant will not be surprised on the processes and steps he will go through during application. The big four companies usually use verbal, analytical, logical and accounting tests in their recruitment process. It would also be helpful if an applicant can review on frequently asked questions in an interview. Practice will definitely make it perfect. Lastly, applicants must be confident and knowledgeable of the position he is applying for. Otherwise, he will be caught off guard during the interview and the rest of the application process.
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