Building a Proper Customer Base

In order to build a customer base, you need to go out there and get the names of people who are interested in your business.
Building a customer base takes time and effort that if done correctly will be worth every minute you spend building it. Start with friends and family and then go door to door finding people who are interested in your business.
Searching the internet is a great way to build your customer base, but make sure they are people who are interested in your market niche, no use having names in a customer base of people who aren't going to make your business grow.

Once you've built the customer base, follow up on a regular basis to keep your customers inform of what the latest news of your merchandise is. Customers will then start referring others to you, and thus build your business and achieve the desired success!

A satisfaction survey is a great way to understand the needs of your customers and thereby improving your business. There are a few steps that can be taken to ensure that your survey is effective and covers all aspects of your sale.

The satisfaction survey must contain a scoring scale on some basis either stars or on a number scale. There can be many questions starting on the location of the store, things available and their quality, employees of the store, general ambience and pricing.

It is best to give the satisfaction survey to your customers after asking if they are free and willing. It is also a good idea to give them different options to complete the survey like email, post mail and in person. So, we can say that these options will reduce the discomfort caused by such surveys on the customer and ensure this as a happy activity for them.